A logo for a company that helps clients find the most favorable loans on the market. The range of loans is broad—covering housing, car loans, all types of insurance, and investment financing. The company previously had a rather poorly designed and amateurish logo consisting of the letters ‘p’ and ‘w’ simply placed next to each other, with an upward arrow. After some time, the client agreed to a redesign. The idea was to create a dynamic symbol, suitable for various applications and recognizable even as an icon. The letter ‘W’ was designed as a rising chart, and the logo also subtly resembles a key—symbolizing a solution to financial problems.
A lot of attention was given to social media (instagram). Visually appealing and witty posts were created to avoid a cold, corporate, banking-style approach to clients.