logos / branding

The solution for the kids’ branch of the Wushu club “Hua Kang”. The original club logo (taichihuakang.com) was used as the basis for the newly designed mascot. As kids do not know anything about the skill and Taoism, the idea was to make solution resemble a frame from the cartoon/ video game. The character was designed to look like the main coach of the club, so that kids could instantly form a relaxed relationship with her.