SCENA CARINAlogos / branding
The logo designed for an alternative, experimental theater that puts up plays of modern playwrights. Without a constant sponsorship, everything is rough-and-ready, done with much love and enthusiasm, which was the main inspiration for the logo. A group of people ‘leaning’ on each other, who come from all directions and with their hands (bodies) form a roof which represents the theater stage. At the same time, people left and right resemble an open curtain – the show is on. The style (hand-drawn lines) matches the character and repertoire of the theater, while the font is serious – referring to the quality and high artistic value of the shows.